mabs / science

the science/technology/usability/human factors tumblr of MABSMITH.COM

fastcompany:

Like to drink beer while bowling? This new packaging concept combines the two activities into one.
Most of us are pretty proud of ourselves when we recycle a bottle instead of throwing it into the trash. But recycling isn’t a perfect process. If you’re recycling aluminum, it’s highly efficient, but glass—which is so beloved for beer and wine drinkers—is ostensibly a wash.

Enter Ford Jekson, a conceptual drink by Constantin Bolimond. It reimagines the six-pack as a reusable toy that you can bowl with. Each bottle becomes a pin, and a ball—which appears to have no practical purpose beyond being a ball—comes packaged with it to complete the game.
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Fascinating! It would need to be a ten pack though. Then you can have a good time with a good number of friends AND  a legit game of bowling! :)

fastcompany:

Like to drink beer while bowling? This new packaging concept combines the two activities into one.

Most of us are pretty proud of ourselves when we recycle a bottle instead of throwing it into the trash. But recycling isn’t a perfect process. If you’re recycling aluminum, it’s highly efficient, but glass—which is so beloved for beer and wine drinkers—is ostensibly a wash.

image

Enter Ford Jekson, a conceptual drink by Constantin Bolimond. It reimagines the six-pack as a reusable toy that you can bowl with. Each bottle becomes a pin, and a ball—which appears to have no practical purpose beyond being a ball—comes packaged with it to complete the game.

Read More>

Fascinating! It would need to be a ten pack though. Then you can have a good time with a good number of friends AND a legit game of bowling! :)